ABOUT KLT AND NUIT SONG WEAR … |
KWONG LUEN TAI GROUP (KLT) has been an active player in Hong Kong and China’s garment industry since 1972. It is one of the major garment suppliers of large foreign Department Stores such as Tesco, May & Co. and JC Penny in the past 20 years.
Although garment industry used to be a very important industry in Hong Kong, severe competitions from other developing countries are drastically deteriorating its profitability. In view of this, KLT has decided to vertically expand their business portfolio in order to look for other profit generating channels.
A subsidiary company—NUIT SONG WEAR HOLDINGS LTD. has been set-up to start establish their own fashion brand for both retail and wholesale at the same time.
TARGET MARKET… |
Age group: 25 to 45
Occupation: Executives and Professionals
Avg. income: HK$10,000 to HK$50,000 (monthly)
Living style: --Concentrates on the quality of living
--Willing to pay higher prices for better product quality
--Outstanding and aggressive. Fully understands their own needs.
--Have better adoption to new and creative things
--Anxious to differentiate themselves from general others.
WHAT MAKES OUR COMPANY UNIQUE FROM OTHERS… |
UNIQUE PRODUCT
⇒Own in-house Design Team to handle both fabric pattern and body sketching.
QUALITY ASSURANCE
⇒Large network of fabric mills to meet our weaving requirement.
⇒Own production facilities with over 20 years of garment manufacturing experience.
LARGE VARIETIES OF CHOICE
⇒Offer more than 100 styles per season for both retail and wholesale customers.
INTENSIVE PRICE CONTROL
⇒Flat pricing all year to protect retail customers’ interest
⇒WW price control to protect wholesale customers/ consignment partners’ interest.
CUSTOMER LOYALTY (RETAIL)
⇒Exclusive VIP Program offered
⇒Provide delicate customer service. (e.g. free-of-charge alterations, tailor-made service, and complimentary seasonal cash coupons)
CUSTOMER SUPPORT (WHOLESALE & CONSIGNMENT PARTNERS)
⇒Seasonal marketing material offered. (e.g. Product Catalogues & Print Ad. Layouts)
⇒Intensive WW pricing controls to avoid vicious competition caused by price differentiation.
⇒Style and size spec. alteration service available in order to suit the marketing needs of each individual country.
⇒To provide assistance on store layout, interior design, and display management upon request.
ABOUT OUR PRODUCT… |
BRAND NAME: heere
BASIC SIZE SPEC:
|
Size |
36 |
38 |
40 |
42 |
44 |
Collar |
13 1/2” |
14” |
14” |
14 1/4” |
14 1/2” |
Shoulder |
14” |
14 1/2” |
15” |
15 1/2” |
16” |
Bust |
31 1/2” |
32 1/2” |
34” |
35 1/2” |
37” |
Waist |
24” |
26” |
27 1/2” |
29” |
31” |
Hip |
34” |
35 1/2” |
37” |
39” |
41” |
PROCUT MIX:
Blouse and shirts (woven) |
80% |
Cardigans and jackets (woven & knit) |
5 % |
Skirts, pants & dress (woven) |
10% |
Selected fashion accessories |
5% |
100% |
PRICE RANGE (WHOLESALE & CONSIGNMENT)
Blouse and shirts |
HKD150 to HKD200 |
Cardigans and jackets |
HKD200 to HKD280 |
Skirts and pants |
HKD150 to HKD230 |
Dress |
HKD280 to HKD400 |
Note: All prices are for reference only. Actual offer will be subjected to style and purchased quantity. |
|
PRICE RANGE (SUGGESTED RETAIL):
Blouse and shirts |
HKD350 to HKD450 |
Cardigans and jackets |
HKD450 to HKD600 |
Skirts and pants |
HKD400 to HKD550 |
Dress |
HKD600 to HKD850 |
Note: All prices are for reference only. |
|
For more product information, please visit our web site at:
OUR FASHION BOUTIQUES… |
NUIT SONG WEAR ’s first fashion boutique—heere has been opened for business on Sept 06, 2002:
Address: No. 58 to No. 60 Kimberley Road
TST, Kowloon, Hong Kong
Retail space: Around 750 sq. ft in size, hoping to provide a cozy and comfortable place for shoppers.
We are also preparing to open our second fashion boutique on January 2003:
Address: Wellington Street, Central, Hong Kong (Detail address TBC)
Retail space: Around 1000 sq. ft, which allows the display of more fashion apparels.
Store layout: Will be similar to our boutique in Kimberley Road in order to unify the store image of heere.
TRADE SHOWS AND EXHIBITIONS… |
In order to further promote and enhance the brand image of heere, NUIT SONG WEAR also plans to introduce their products to other regions by participating in International Trade Shows and Exhibitions.
NUIT SONG WEAR will bring heere to the following exhibitions in 2003:
--World Boutique Hong Kong
(Jan 14 to Jan 17, 2003)
HKCEC, Hong Kong
--Style Hong Kong, Beijing
(March 25 to March 27, 2003)
Beijing, P.R. China
IN THE FUTURE… |
NUIT SONG WEAR plans to implement the “living store” concept eventually once heere.’s performance has been stabilized.
Additional accessories such as handbags and shoes will be carried in order to provide a one-stop shopping place for customers.
The company is having discussion with different types of supplier in order to introduce selective “non-fashion” items into the retail outlets and develop the “living store” image.
On the other hand, they are also under negotiations with potential buyers in Taiwan and Singapore in order to establish heere.’s overseas consignment counters.
CONTACTING US… |
NUIT SONG WEAR HOLDINGS LTD.
Flat 1A, Chiap King Ind. Bldg.
114 King Fuk Street
San Po Kong, Kowloon
Hong Kong
Phone: 852-2342-0203 Fax: 852-2797-9126
Email: marketing@klt.com.hk
Website: www.heere.com.hk
