Taste International Limited understands that brand loyalty is built on meaningful connections with customers. Their engagement strategy focuses on nurturing relationships through personalized marketing and value-added content.

One successful tactic is their newsletter, which offers subscribers baby care tips, product updates, and exclusive discounts. By providing value beyond the sale, Taste International establishes itself as a trusted partner in the customer’s parenting journey. Additionally, they engage customers on social media, encouraging user-generated content, where parents share photos of their babies in Taste International attire.

These interactions foster a sense of community, making customers feel connected to the brand and more likely to make repeat purchases.