1. Corporate Structure & Brief History
Corporate Structure:
a) Ying Loong Cheong Industrial Company Limited (parent company): established in 1978
b) Ying Loong Cheong Manufactory: established in 1974
c) Daily Nice Ltd (subsidiary of Ying Loong Cheong): established in 1987
d) Daily Nice Manufactory: established in 2000
Brief History:
a) 1974: Mr. S.H Wong started manufacturing bags in Hong Kong
b) 1980: Hong Kong factory re-located to Shenzhen China
c) 1987: Started manufacturing of headwear
d) 2001: Pet item & accessories
2. Business Scope
a) Hats: baseball cap, floppy hat, visor
b) Bags: small/large hand bag, fashion bag, simple tote, bottle bag
c) Home textiles: pillow, blanket, apron
d) Jewelry & accessories: ear-ring, necklace, bracelet, pony-o, hair clip
e) Pet line: dog leash, collar, bowl, garment, costume, bandana
f) Sundries: key chain, wristband
3. Location: Area and staffing of head office and factories
Head office:
a) Address: Unit C1, 2/F., Summit building, No.30 Man Yue St., Hung Hom, Kowloon, Hong Kong.
b) Floor area: 6,000 sq. ft.
c) No. of staff: 30
d) Functions: administration, liaison with our factory in China, sales and marketing, shipping, and financing.
Factory:
Ying Loong Cheong Manufactory (Get the approval from the Gap Inc.)
a) Address: No. 138, Industrial District, Henggan District, Poa An Province, Shenzhen, China
b) Total area: 8,600 square meters
c) Total working area: 6,880 square meters
d) No. of workers: 800
e) Capacity: 15,000doz. Headwear monthly
f) Capacity: 20,000 doz. Bags monthly
g) Capacity: 10,000 doz. Dog supplies monthly
h) Capacity: 12,000 doz. Hair accessories monthly
i) Capacity: 10,000 doz. Sundries items monthly. (Silk printing, assembling and packaging)
j) Capacity: 5,000 doz. Belts monthly
Ying Loong Cheong Industrial Co. Ltd and Daily Nice Ltd own both properties
4. Nature of business
It all started with the manufacturing of sports bags of all descriptions, especially OEM manufacturing for established American brand names. Later on, headwears were added
Eventually, we expanded into manufacturing for the promotional market, shipping to advertising specialties Industry (ASI) members in the States. Machines for silk screening, embroidery and imprint were introduced. Soon, our ASI member customers started approaching us to supply other hard lines for the promotional markets as well.
Subsequently, we set up a special production line for hard lines. With the introduction of the OLD NAVY line from GAP Inc., this line expanded significantly to accommodate the increased volume.
5. Customer Profile
a) License holders of American sporting goods brand names:
Rawlings
Walt-Disney
Warner Brothers
James Sporting, Wrangler and Lee through V.F. Asia, etc
b) Major U.S. Department store:
Hallmark
The GAP Inc. (GAP and Old Navy)
Banana Republic
c) Through advertising specialties industry members, we are supplying corporate give-aways and promotional items for the following well-known American corporations:
Microsoft computers
Bacardi
General motors
IBM
Oracles
Johnson & Johnson
L'Oreal
Corporate Edge
Inkwell
6. Geographical Distribution of Customers
U.S. - 70%
W. Europe - 20%
Asia - 10%
7. Annual Business Turnover
We are recording an annual sale of USD 16,000,000