Gionee Communication Co., Ltd. was founded on September 16, 2002, its registered capital of 200 million dollars, and specialized in R & D, manufacturing and marketing of mobile phones, in May of 2005, was issued with licenses for operating GSM and CDMA mobile phones and permitted to produce 7 million mobile phones per year.
Gionee is committed to top quality on mission of Golden Quality and Leading the Industry and to provide their customers with high products and to set up a brand of Golden Quality.
Gionee owns two solely funded processing plants, namely Jinzhong Electronics and Jinming Electronics worth 180 million dollars covering over 60,000 square meters with more than 2,000 employees. In accordance with the future plan, 70 million dollars will be re-invested to construct a supermatic, modernized production base capable of producing 8 million mobile phones per year.
In virtue of the concerted efforts of Gionee People, Gionee has successfully completed an integral industry chain from independent R & D, production & processing to marketing function. The Company will keep up the philosophy of Good Faith, Team Spirit and Innovation in aspiration to a specialized, internationalized mobile communication equipment manufacturer, one of the most influencing brands, and contribute to China's communication industry.
Technology R & D
1. Gionee is one of tiny minority of mobile phone makers holding to the independent R & D work in China. To date, Gionee owns Gionee Institute of Mobile Communication Design that is composed of four R& D center. That is the head office (Shenzhen Institute of R & D), Shenzhen/Shanghai Complete Solution R & D Company and Shanghai 3G R & D work team with 210 R & D experts, of which 100% have received bachelor and master degrees, master accounting for 30% as well as doctors.
2. Gionee Institute of Mobile Communication Design Study
a. Shenzhen Institute of R & D is responsible for designing and R & D of system integration, software shell, Application System, structure, model etc., and converting the complete design solution into application.?
b. Shenzhen/Shanghai Complete Solution R & D Company (Shanghai) is concentrating on 2G/2.5G/2.75G technological development, and provides complete design solution for Gionee and its customers.?
c. Shanghai 3G R & D work team is responsible for tracing the up-to-the-minute technology and studying the latest research subject for 3G, 4G technologies so as to lay the foundation for developing the mobile communication terminals in future.?
3. The sophisticated pilot production line for mobile phone
Gionee has invested 10 million dollars in complete sets of the internationally latest detecting instruments and equipments to configure the first self-contained pilot production line for new product R & D, pilot and mass productions in China.
4. 3G Plan of Gionee
i. Plan
In the end of 2005, W-CDMA and TD-SCDMA 3G project was launched. So far the work at earlier stage and technical training by cooperation agreement with the parties concerned has been under way.?
ii. Investment
Monetary investment
The costs and expenses arising from the solution assignment at earlier stage have been approximately 20 million dollars, 10 million dollars invested in equipments.?
Human Resource
50 experts have been assigned to the project for 3G mobile phones, and the R & D of new product will be successfully completed in the middle of next year as expected.?
Factory Production
1. SMT -- Jinzhong Electronics
a. The sophisticated equipments and high performance productive capacity
Jinzhong Electronics has 80 million dollars worth of its total fixed assets, and covers over 24,000 square meters of area with 800 employees, of which 100 are professional technicians, 30% having received college diploma or higher degrees. The Company is provided with broad ranges of the latest equipments from 8 FA SMT production lines, 7 DIP lines and 9 assembling plants with 15 Panasonic, YAMAHA high speed surface mounting machine, 9 automatic printing machines to 8 hot air re-flow systems, 7 FA wave soldering furnaces, etc. The productive capacity of SMT and plug-in mounting reaches 4.5 million points and 4 million points per day respectively.?
b. Top quality assurance
The end-all the Company aims at is satisfying the customers. The Company highly regards its customer demands, and accordingly sets the standards for operation and test. Total quality control system, regular PCDA and QCC is implemented to improve technological process and to upgrade product quality. The Company takes the quality for its life, scrupulously abiding by the quality policy of keeping improvement to meet the customer demands and to materialize Zero Defect from the product. In overall processes from R & D, production manufacturing to customer service, a perfectly standardized, precise quality control system has been completed.
2. Modernized assembling factory -- Jinming Electronics
The sophisticated equipments and high-performance productive capacity
Jinming Electronics Factory is worth 100 million dollars covering 35,000 square meters of area with 2,000 employees. At present, it has been provided with 8 automatic production lines for complete appliance, each of which is equipped with 10 Agilent 8960 test drivers, 17 computers, its productive capacity reaching 500,000 mobile phones per month, and costs 10 million dollars.?
Professional quality guarantee
To more efficiently control the product quality, Jinming Electronics has set a rigid quality control system using regular PDCA to materialize its sustained improvement, quantization, standardization as well as routinization. In the practice, the Company institutes rules of the product quality in form document for each segment based on the Quality Manual. In addition to institutional requirements, Jinming Electronics' rules are far stricter in quantitative management of production and work process in order to prevent the defective mobile phone from leaving factory and to maximally guarantee the benefits of the customers.
Sales on domestic and foreign markets
Gionee's marketing system employs general agent for the domestic market, and other modes are supplemented as whole. There are general agents in 31 provinces of China covering the provincial-level administrative divisions and operating over 20,000 stores, thereupon a perfect, high performance sales network is brought into being to meet the necessary condition for business development. Each general agent is faithful, credible, stable, and has active marketing channel covering broad regions. In 2005, the sale of Gionee mobile phones reached more than 1,700,000 sets. Now Gionee guarantee that the monthly sale reaches more than 300,000 sets and in 2006, the whole sale will be reach 3,500,000 sets.?
As fast as developing, Gionee's marketing system is kept improving. We will change the mode of channel operation in accordance with the development level of channel and terminal as well as consumer demands, and conduct distribution through different channels using the feasible incentive system and nurturing influential network system at different levels.
Gionee is improving its core competitive power in foreign markets. On April 28, 2004, the Company incorporated Gionee (Hong Kong) Communication Equipment Ltd. specialized in export business. In April of 2004, mobile phone N3000 researched and developed independently by the Company passed the authentication by TIM, and became the first domestic mobile phone that passes the authentication by a European telecommunication operator. In 2005, the export volume was of 500,000 mobile phones to earn around 40 million US dollars. In 2006 the export target Gionee is aiming at is of 600,000 mobile phones that will bring 50 million US dollars of revenue. To date, Gionee has kept in business contact with many countries such as France, Italy, America, Russia, Germany, Vietnam etc. Its overseas marketing concept can match up to the mode of international market operation to make its sales network globalized.?
After Service
After service commitment
If there is any defect, the Company shall refund the payment to the user at receiving the defective product within seven days upon/after the user buying the product, and, without charge, replace the defective product within one month upon/after the user buying the product. Nationwide warranty service is available.
After service system
There are 34 provincial-level customer service centers, over 400 second-level service points by special arrangement covering majority of cities, metropolises and interior regions to render high service for the customers.
VIP Golden Service
A.??? All users are the VIP (very important person) of Gionee's
In Gionee's opinion, the user is compared to its parents breeding up Gionee. So Gionee desires to repay them, and makes them the beneficiary of Gionee's products. Gionee's vocational duty is rendering after service of our products for each user who shall be entitled to Gionee's ideal and professional service distinguished as VIP Golden Service.?
Brand name/trademark
In 2003, Gionee was one of supporters of Chinese Gymnastics Team sponsoring the 37th World Gymnastic Tournament, and thereby Gionee mobile phone was specified as the only personal communication product for Chinese Gymnastics Team.
In April 2005, Gionee Communication invested 10 million dollars to invite Liu Dehua as Gionee Image Ambassador in filming a top aesthetical commercial. On the commercial "Golden Quality I select" said Liu Dehua would further upgrade Gionee brand/trademark image.
In October 2005, the brand name of “Gionee Mobile Phone� successfully flied into the space on the Shenzhou 6 manned spaceship. As a new private high-tech enterprise, Gionee win the laurel which flied into the space on the Shenzhou 6 with rich scientific research strength and eximious quality guarantee. The dream which flied into the space come true that Gionee will have a wider develop space, with quality outstand in the world and roam in the world indeed.
In 2006, Gionee invested sixteen million three hundred and fifty thousand to exclusively sponsor the famous program The World Discuss China in Phoenix TV and invested approximately 10 million dollars to exclusively sponsor TV plays Jin Zhi Yu Nie and Chuang Shi Ji televised via Hunan TV. It thereby completely promotes the popularity of Gionee mobile phone and increases the sales of mobile phones. From this point, Gionee's strength and courage is fully tested and presented, and it is demonstrated that Gionee is resolute and confident of making remarkable achievements in communication industry.