Che Che New York is a company firmly grounded in the respect, love and close family ties cherished by the Cheung sisters, Eliza and Helen since childhood.
It is not by chance that the Cheung sisters were interested in making bags. The story of the company began almost 30 years ago when their father, Philip Cheung, owned and operated a factory in Taiwan. He manufactured and exported bags to the U.S-but not the bags of the accessory business. His would not hold a woman’s daily essentials; they were to contain nothing more than potatoes! The girls spent their leisure time helping to assemble, quality check and pack these bags, collectively storing many happy girlhood members of their father’s factory.
Although they later went their separate ways, they never forgot this bond, nor their individual desires to create a successful family business together. It began to unfold in New York. On a visit there, Eliza designed exquisite handmade gift bags for jewelries offered at her elder sister antiques store. This rekindled their earlier ambition to work together, and Eliza returned to Hong Kong to launch the family business with Helen. In 2000, the two formed Che Che New York and it became an ovemight success. The name Che Che comes from the first three letters of their surname. As the inspiration for the business came from their father, this name was chosen because Che Che also means father in Japanese.
Che Che New York signals a new kind of energy in the fashion and lifestyle marker. It is the energy of imagination and individuality, mixed in equal parts with a fundamental integrity. These are fashion created with care and quality. With a little bit of fantasy, and a modern practicality. Priced in the upper-moderate range, they offer the kind of the detailed workmanship and exclusive design once reserved for luxury goods. Intricate embellishment co-exits with fine materials and impeccable production standards, in a diversified product range of handbags, apparel and accessories. The brand skews more towards elegant than casual, but there are styles enough for every lifestyle need from workday to weekend to glamorous evening. This is Che Che New York, the brand born by an entrepreneurial union of two sister that began in New York City and is bringing new excitement to stores from Hong Kong to Japan.
Che Che New York’s products be it a handbag or a piece of dress, are fashionable but they are not about trends. Che Che New York is about designs that are fun, whimsy yet elegant. Their signature handbag is hand-painted with bead/sequin work that takes days to make. The company operates its own handbag factory in order to maintain the standard of workmanship. In June 2010, Che Che has diversified the brand by launching the gourmet line of chocolates and confections. It is an instant success where the creative yet delicious flavors, attractive packaging and free ingredients are very much appreciated by the customers.