Southpole, a Korean founded fashion house in USA in 1991, is the leading casual wear brand in the market of non-white young American. Southpole and Lot 29, the two lines under the brand, could be found at established department stores, such as JC Penny and Macy's. The brand is now seeking for a supplier for its high quality denim designs.

Being a brand prioritizing quality, Southpole faced the problem of quality control when they looked for suppliers through exhibition or buying agent. Tradeeasy's Buyer Service Officer, whom it found very helpful, assisted them in finding the right partner and saved its time.