About Tradeeasy


Tradeeasy is by far the largest international trade enabler utilizing an ASP model, which incorporates both on-line and off-line marketing solutions to sellers.

The new millennium has brought about a total revolution in the way international trade is conducted; with surplus productivity from massive technological advancements, free flow of information and boundary-free communications.

International trade has since become a buyer's market, and this situation is unlikely to change in the foreseeable future. For the sellers, this shift in the balance of power has become a double-edged sword: a near-infinite potential for business, yet comparably fierce competition among peers.

In this scenario of rapid change and extreme volatility, Tradeeasy was established, creating brand-new and effective means of marketing and promotion for sellers.

Our Vision

Pre-emptive Strikes vs. A Waiting Game

Sourcing Directories and B2B portals have been only partially effective in assisting sellers with promotion - by and large the onus has been on buyers to contact sellers in order to initiate trade. Essentially, the initiative rests with the buyer.

Tradeeasy advocates a "Pre-emptive Strike" strategy, whereby sellers actively inform suitable buyers of their latest products and offers in a timely and regular basis. This approach is obviously much more effective than playing a waiting game.

Thorough follow-through is crucial to success

In 1998, Tradeeasy first advocated the importance of actively following through issues with customers and a range of solutions was conceived accordingly. In an era where buyers dominate the marketplace, the only chance of success for sellers lies in their ability to follow through with customers, turning potential leads into real business.

A combination of technology and human endeavors results in effective international trade.

The "Pre-emptive Strikes" and "Thorough Follow-through" approaches are all about human contact - essentials to any business activity. Since 2002, we have been actively creating opportunities for direct contact between buyers and sellers via various services at exhibitions and procurement meetings to embrace our concept.

Today, a great number of sellers follow Tradeeasy's business philosophy and have accordingly grown in step with Tradeeasy over the years. We consider it our responsibility to stay abreast of trends in international trade, stay ahead of the game and pass on our know-how to our partners.

Business Review

Tradeeasy is an international trade enabler based in Hong Kong. Our objective is to be the pre-eminent provider of comprehensive on-line and off-line integrated marketing solutions and management automation services to assist SMEs. That way, they can generate and transform trade leads into transactions in a cost-effective, timely and efficient manner.

In addition to its headquarters in Hong Kong, Tradeeasy currently has 9 offices in the PRC with a total staff of 500. Existing offices include Guangzhou, Shenzhen, Fuzhou, Dongguan, Jiangmen, Xiamen, Beijing and Qingdao.

Tradeeasy.com generates over 30,000 inquiries each month, with a buyer community of over 350,000 from over 200 countries. Using our proprietary e-IMS messaging system, our sellers dispatched over 400,000 e-catalogues and newsletters a month. More than 4,000 buyers and sellers meet in our offices face to face to examine product samples, negotiate contracts and carry out business deals, making us the trade enabler of first choice in the region.